'Singham Returns' and 'Mardaani' seem to have enhanced the
brand value of Mumbai Police. Even as top cops share inputs with
filmmakers, we take a look at what the force takes away from this
celluloid brand-building exercise
Fighting terrorists, making big busts and guarding the streets at night -
the average cop is a superhero, no less. At least, this is what you
will believe if you have watched Singham Returns or Mardaani, two cop
films that released back-to-back. The films have a common thread: the
Mumbai Police.
With critics and the public appreciating the positive depiction of men
in khaki, we find out if such films really help the police in brand
building.
A welcome trend
Bollywood does not have a long legacy of cop films, especially in the
mainstream category. In recent years, the policeman with maximum recall
value is Dabangg's 'Robin Hood' Chulbul Pandey - a loveable but corrupt
cop. Earlier, we had Iftekhar and Jagdish Raj Khurana cast as cops in
every second film.
Singham Returns has DCP Bajirao Singham, played by Ajay Devgn, take on corrupt politicians
In the '80s and early '90s, there was a spate of films that showed cops
as a debauched lot. Mahesh Patil, deputy commissioner of Police-Zone 5,
Mumbai Police, says, `We used to feel hurt seeing the police get painted
in a negative light in these films. We welcome the positive change in
cop portrayals now and hope that these recent films convince people that
we are their friends, and not villains.`
In Mardaani, Rani Mukerji plays a cop who takes on those involved in human trafficking
Himanshu Roy, chief, Anti-Terrorism Squad (ATS), echoed his views,
`There's scope for realistic portrayal of cops in Bollywood films,
which, in a way, will reinforce the efforts we undertake in our line of
work.`
While some might argue over the larger-than-life image of the police on
screen, filmmakers feel that cinematic liberty should be allowed to some
extent.
Director Kabeer Kaushik, who helmed two cop films, Sehar, and Maximum,
opines, `As long as the portrayal is palatable and within the script's
paradigm, the public can take it in its stride. Whether they influence
the public or not can be the subject of a long, open-ended debate.`
Himanshu Roy, Chief, Anti-Terrorism SquadJoining hands
It is not unusual for filmmakers to take inputs from policemen for their
films. Ram Gopal Varma was perhaps the first to depict cops in a
realistic manner in Company. Roy, who has been credited by the makers of
both films, says, `Directors do talk to us about our daily lives, the
challenges we face, resources at our disposal, etc. At times, they take
inputs in order to recreate a police station or perfect the lingo.`
Salman Khan's Chulbul Pandey act in Dabangg was all about his panache
Such interactions can enhance a film's quality, suggests Kaushik. `One
cannot develop a nuanced script without having sizable interface with
various contours of the subject,` he says.
Reaping rewards
It may be pointed out that banners and print/TV ad campaigns
highlighting achievements of the Mumbai Police Crime Branch are
conspicuously absent. Patil says, `We work for the public. The police
don't need advertising.`
Sonu Sood (seen here with Neha Dhupia) played an encounter specialist in Maximum
However, it's important to note that several police reforms have been
taken up in the last 15 years in order to change the image of cops. Roy
reaffirms this. `A lot of brainstorming has taken place so as to
sensitise the regular police force. However, nothing succeeds like
success. Right from tracking the people behind the 13/7 bomb blasts to
solving the J Dey murder case, the track record of Mumbai Police Crime
Branch has been good. Citizens are aware of our achievements,` he says.
He further adds that the police do not need advertising because they
perform a sovereign function. `We do make short films, which are shown
in theatres or public places, for public awareness. You can call it
indirect brand building. But what builds our brand is our results,` says
Roy.
Brand matters
Given the infinite reach of Indian cinema, can films work towards
improving the image of police and other government agencies? Suhel Seth
of Counselage says, `The two films worked wonders for the image of the
Mumbai Police. The filmmaker (Rohit Shetty) did a great job by showing
their living conditions, the sacrifices they make for a job that is
neither lucrative nor filled with material benefits. Cinema has a huge
reach and can surely help in building brand equity for police and other
forces.`