Megastar Amitabh Bachchan and versatile Priyanka Chopra have
been roped in for ‘Incredible India’ campaign. The duo was directly appointed
by the Central Government unlike Aamir Khan who was hired by McCann Worldwide
agency for ‘Atithi Devo Bhava’ campaign, a contract which was given to the
agency by the government.
Big B and Priyanka Chopra were signed by the government after their
three-year contract with the ad agency expired. They did not renew the
contract
with the agency. After the intolerance row, centre wants to rope
in a 'non-controversial' figure to replace Aamir and they find Big B the
best
replacement. Priyanka Chopra's international fame impressed the center
to rope her.
Amitabh Bachchan and Priyanka Chopra will not charge a penny for the three-year
contract for the campaign. The official announcement will be made after January
26.
"Amitabh Bachchan was the first choice of the ministry for the
job," reports India Today quoting a source.
Big B is also the brand ambassador of Gujarat Tourism.
Aamir Khan was replaced after the contract
end, “Our contract was with the McCann Worldwide agency for ‘Atithi Devo
Bhava’ campaign. The agency had hired Aamir for the job. Now the contract with
the agency is over. Ministry has not hired Aamir,” tourism minister Mahesh
Sharma said at the time.
“Whether I am brand ambassador or not, India will remain Incredible, and that’s
the way it should be,” the ‘Dangal’ actor said after replacement.
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