"I feel like a mom who’s schlepping her kids around and is tired and running from here to there. That is the difference between aspiration and sophistication. I’m not sophisticated."
The 50 First Dates actress loves working on her "aspirational" beauty brand Flower because she believes that her customers are very similar to her.
"I think (the average customer) is like me. Which sounds very insular, but I think she has good taste, she knows the difference between quality and something made haphazardly.
She wants lovely things that make her feel good, but doesn’t have to shell out crazy money. It’s trying to capture moments just the way I’m trying to present a moment in marketing," she said.
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