Perfectionist Aamir Khan was removed as the brand ambassador
of Incredible India, a campaign run by the Indian government. The contract
expired and megastar Amitabh Bachchan has been replaced as the brand ambassador
of the campaign. The contract worth Rs 2.69 crore and the Tourism
Ministry had with McCann Erickson. They signed Aamir Khan for the campaign.
The campaign titled, Atithi Devo Bhava and Aamir
Khan featured in couple of ads of the campaign totally free of cost. “Whether I am brand ambassador or not, India will remain
Incredible, and that's the way it should be”, Aamir said in a statement.
Union Minister of State for Culture and Tourism Mahesh
Sharma stated on Wednesday that Aamir is not longer the part of the campaign as
his contract has expired.
Here’s what Aamir Khan during the press conference:-
It has been an honour and a pleasure
for me to be the Brand Ambassador for the Incredible India campaign for the
past 10 years, I was happy to be of service to my country, and will always be
available for it, I would like to clarify that all public service films I have
done till date have all been free of any cost to me, Aamir said.
It is always an honour for me to be of service
of my country, and this is how it will always be, It is the prerogative of the
government to decide whether they need a brand ambassador for any campaign, and
if so, who that ambassador should be, I respect the decision of the government
to discontinue with my services, Aamir added.
Aamir Khan's comment on intolerance was not taken in a good taste and he invited huge criticism.
Aamir Khan's comment on intolerance was not taken in a good taste and he invited huge criticism.
No comments:
Post a Comment